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DC LIFE Sector 7 WT & Admiral WT – Wings & Stones

Joe — Mon, 09 Nov 2009 22:23:59 +0000

Done up with a classic wing tip toe for a touch of luxury, DC LIFE introduces the Sector 7 WT and Admiral WT from the DC LIFE Holiday 2009 Collection.

Built on DC’s slim and comfortable dress sneaker outsole, filling the uppers are the finest in premium leathers and suede, a trademark of DC. The incorporation of cement and concrete colors, a staple element in skateboarding, runs as a key design thematic, and the honed stone effect on the collar and straps represent what ledges look like after they’ve been grinded. A unique double ankle strap, a first for DC, adds flare and class for days on the high top Admiral WT.

Look for the Sector 7 WT & Admiral WT now at finer DC LIFE distributors throughout the world. Click here to check out a solo shot of both sneakers.

DC Shoes FMX Bike

Joe — Wed, 04 Nov 2009 12:19:07 +0000

Now this is pretty interesting. Extreme sports superstar Travis Pastrana, and Ken Block, co-founder of DC Shoes have come up with this interesting innovation known as the DC Shoes FMX Bike. This interesting creation takes one of Travis’ FMX bikes and replaces its rubber tires with a custom setup consisting of numerous DC Shoes. The DC Shoes FMX Bike has been put together for an episode of Travis’ hit MTV series ‘Nitro Circus’ where Travis is seen riding and literally destroying the sneakers.

Click here to check out a few more pictures of the bike and a video of Travis toying around with the DC Shoes FMX Bike.

Click here to view the embedded video.

Hotel on Rivington x DC LIFE Admiral Sport

Joe — Tue, 27 Oct 2009 20:51:05 +0000

DC has teamed up with the Hotel on Rivington in New York yet again for a limited edition of the DC LIFE Admiral Sport. Produced exclusively for the hotel staff, this is the fourth time DC has laced the staff with shoes from the DC LIFE Collection. The previous three models have been the Sector 7, Dress Sneaker, and the OG Admiral.

A luxury boutique hotel, the Hotel on Rivington collaborates with international cutting-edge designers to celebrate creative energy and create a venue from which the world can experience all of downtown Manhattan. The DC LIFE Admiral Sport for Hotel on Rivington compliments the staff’s Ted Baker London apparel.

The model has been customized with an upper featuring a combo of smooth black leather upper and black perforated leather. Laser etched across the white mid-sole of the Admiral Sport is “HOTEL ON RIVINGTON”, a design treatment that pays homage to the iconic side-wall bold DCSHOECOUSA lettering. A special red strap, a key color from the hotel, completes the custom shoe.

The Admiral Sport is part of the Spring 2010 DC LIFE Collection and will be available beginning in January 2010 at select DC LIFE retailers and through the DC online store. Click here now to check out more pictures of the Hotel on Rivington x DC LIFE Admiral Sport.

DC To Launch Fourth Remix Series Shoe With Mike Shinoda

Joe — Mon, 26 Oct 2009 23:13:38 +0000

Longtime friends and collaborators DC and Mike Shinoda have joined forces again for a limited edition shoe, available exclusively at SURU in Los Angeles. His fourth Remix Series collaboration with DC features the use of the Xander, the model used in his previous Remix Series collaboration with DC, a shot which Mike created from the ground up. This latest incarnation on the Xander for the fourth addition features a new colorway in black and blue with SURU graphics on the heel, tongue, lateral side, and insole.

If you recall we caught a look at this Mike Shinoda x DC Xander back in September.

With production limited to 500 pairs, the MS x SURU x DC Xander will be sold exclusively at SURU from November 20 -December 20 and then open distribution to select premium retail outlets. Click here now to check out more detailed photos of the sneakers.

Rob Dyrdek’s 15 Signature Sneakers

Joe — Tue, 13 Oct 2009 01:56:52 +0000

Rob Dyrdek from the hit TV MTV series Fantasy Factory is a man who is constantly on the grind. He skates, acts and produces, and if you wanna get into it he can also bring out Bobby Light and do a little signing and dancing. Rob is involved in numerous ventures which include his current TV Series, the clothing company Rogue Status, the companies Reflex Bearings and Silver Trucks both of which he owns, his kids toy line called Wild Grinders, an eyewear company called Battle Eyewear which he owns and so much more. Rob also is the founder of the Street League skateboarding league and has his own signature TAG boby spray called Make Moves, which he is contently doing.

Currently Rob Dyrdek holds sponsorships with Alien Workshop, Spy Optic, Silver Skateboard, Monster Energy and what we believe to be his biggest sponsor, DC Shoes. Rob signed his contract with DC Shoes back in 1995 which gave him his first signature sneaker, the DC Dyrdek 1. This year in 2009 DC and Rob introduced the Dyrdek Collection which includes the DC RD1 Mid, Rob Dyrdeks 15th signature sneaker from DC Shoes.

Fifteen signature sneakers is quite impression. Almost like Jordan status. In tribute to Rob and his impressive sneaker lineup with DC Shoes we have put together a look at all 15 of Rob Dyrdek’s signature sneakers. To check out the entire lineup please make your way through the pages of this post.

DC Life ‘Low Visibility’ Pack – Holiday 2009 Release

Joe — Wed, 07 Oct 2009 00:02:39 +0000

Set to release alongside the DC Life ‘Hi-Visibility’ Pack we showed you earlier will the the Low-Visibility Pack. Just like the other pack the Low-Visibility Pack consists of an Xander TX and a Admiral TX, both done up with a ballistic mesh upper. However unlike their fluorescent lime counterpartners these two sneakers feature a blacked out design with just a hit of red on the inner lining and white on the sole unit.

Watch for the sneakers to be releasing within the coming weeks along with the rest of the DC Life Holiday 2009 Releases.

DC Life ‘Hi-Visibility’ Pack – Holiday 2009 Releases

Joe — Tue, 06 Oct 2009 21:11:22 +0000

If you’ve been following along for the past few weeks you will have noticed we have been providing you with plenty of previews of whats to come as part of the DC Shoes and DC Life Spring/Summer 2010 Collection. Not all that long ago we posted an image of a Fluorescent Lime Admiral TX, a sneaker which was spotted in the Spring/Summer 2010 catalog and one which many of you on Twitter expressed some love for. Our sources at DC have just informed us that the sneakers will not be releasing in 2010 and instead are part of the Holiday 2009 Collection and one of two shoes part of the Hi-Visibility Pack.

The DC Life ‘Hi-Visibility’ Pack features the previously shown Admiral TX as well as a Xander TX. The two sneakers each sport uppers constructed of tough and unique ballistic nylon in a bright fluorescent lime color. Competing with the fluorescent lime and trying to add a little accent to the sneakers are hits of grey and orange with a white sole unit.

No exact release date has been made available at this time but it has been confirmed the sneakers are part of the Holiday 2009 releases so watch for them to be made available at select DC Life retailers within the coming weeks.

DC Releases Rob Dyrdek’s 15th Sneaker ‘RD1 Mid’

Press Release — Fri, 02 Oct 2009 01:34:52 +0000

Starting today, October 1, DC and Rob Dyrdek proudly release the limited edition Dyrdek Collection to retail stores worldwide which includes Robs 15th signature sneaker from DC Shoes, the RD1 Mid.

A member of the skateboarding team since 1995, Dyrdek has been an integral part of DC’s evolution, always reaching beyond his legendary video parts and endless magazine coverage into the realms of product design and wherever else his imagination takes him—he’s truly a visionary of skateboarding and its future. The Dyrdek Collection builds on that history.

Dyrdek’s latest shoe, the RD1 Mid, sits at the center of the Collection and draws design cues from Dyrdek’s first ever shoe with DC, where he set out to design the first-ever skateboard shoe that had an athletic shoe’s performance features and look. The result, the Dyrdek1, was the first skateboard shoe to feature protective nylon lace loops. That first Dyrdek signature shoe was met with unprecedented approval by the skateboarding community and sold out in record time.

Now, 15 years later, The RD1 Mid model comes in two colorways as a mid top with perforated leather and custom lining, but features the same paneling and lace loops from the Dyrdek 1 that revolutionized skateboarding footwear. The code “RD0915AW” is branded into the heel of the shoe, reflecting the original branding on the tongue of Dyrdek’s first shoe. “RD9501AW” combines his initials (RD) with the year (‘95), shoe model number (01) and his board sponsor (Alien Workshop).

Completing the Collection is custom-fit denim for skateboarding, lightweight zip fleece, t-shirts, hats, wallets, and a high-end leather jacket. A water pattern, representing the Collection’s theme of “Fantasies Run Deep” is used across the Collection as the lead print.

For a closer look at the Dyrdek Collection from Rob Dyrdek and DC Shoes please click here and if your interested in buying the sneakers you can get either of the two now at CCS.

DC Release Three New Technologies For Performance Skate Shoes

Press Release — Thu, 24 Sep 2009 01:39:31 +0000

As part of their Spring/Summer 2010 Collection DC Shoes will be introducing three brand new technologies for performance skate shoes. These new innovative features are sure to set standards for skateboarding sneakers for both DC and every skate shoe manufactuer out there.

First up is the Internal Lace System. Thanks to abrasive griptape, laces are usually the first things to blow out. For Spring/Summer 2010 the lace holes have been tucked away, allowing further protection from ollies. The covered eyelets allow more time on board and less time dealing with laces.

Next is the DGT 123. DGT 123 is DC’s newest development in footwear grip technology. While the original Dynamic Grip Technology™ used the same type of rubber, engineered to different hardnesses for a new level of durability and board feel, the new DGT 123™ takes that concept to a higher level by using different types of rubbers to maximize its effect on the board. DC footwear designers sourced unique rubbers for each part of the sole and created the ultimate combination of board grip and durability: soft grippy rubber in the toe and ollie areas, medium rubber in the arch, and hard durable rubber in the heel.

Lastly is the introduction of Mega Suede™. Mega Suede™ is the evolution of Super Suede™, DC’s upper material that revolutionized suede, the material of choice for skateboarders. Three years of research has resulted in a new material that’s soft, grippy, flexible and lasts way longer than traditional suede. Try it—it’s guaranteed to keep great board feel and prevent shoes from blowing out much longer.

DC Life ‘White Collection’

Joe — Wed, 23 Sep 2009 23:13:54 +0000

More exclusive DC Life previews coming your way. Here we have a shot of what we have personally dubbed the DC Life ‘White Collection’. The collection, which is not an official pack and something we have just personally labeled due to their similarities features an Admiral Sport, Volcano DS and a Ensign. Each of the three sneakers sport a white leather base with grey accents thrown in here and there using various fabrics such as suede, nubuck, nylon and Shearling fur. The Ensign and Admiral Sport also use a little bit of perforated detailing on the upper.

Watch for the White Admiral Sport to drop on January 1st, 2010 and the Ensign and Volcano DS on February 1st, 2010. Click here to check out a solo shot of each sneaker and get more detailed info on each pair.