If you’re still reluctant to join Twitter, Jordan Brand gives you reason to change your mind. The company recently announced what’s called the Follow 23 Contest, a contest limited exclusively to members of the microblogging service.
While more than 95,000 people choose to follow Jordan Brand on Twitter (@Jumpman23), the brand follows a select group of 22 people. Jordan enthusiasts have taken notice of the fact and have questioned the company as to why not 23 people, to coincide with Jordan’s number. Wondering that themselves, Jordan Brand decided to put together the Follow 23 Contest in search for the 23rd person.
Between now and 10 a.m. PST on Monday, July 25, Jordan Brand is asking it’s followers to tweet them a photo of their best MJ posse, whether it be a reference to the iconic Jumpman logo, Jordan’s legendary shrug, the jumping fist pump or whatever else comes to mind. The photos will than be voted on by the marketing team at Jordan Brand, who will than post their top 5 favorite photos on the morning of Wednesday, July 27th. The person responsible for the photo that receives the most re-tweets in the two days after will become Jordan Brand’s 23rd follow. If becoming the 23rd Follow isn’t enough to get you excited for the contest, Jordan Brand will also be awarding the winner with a customized Twitter-esque colorway of the Air Jordan 2011 Q Flight, which won’t ever be able in stores.
Check out the press release below for full-details on how to enter the Follow 23 contest for your chance to win.
Some of the most passionate Jordan fans congregate on Twitter. Many of you have noticed that our @Jumpman23 account only follows 22 other accounts – that’s about to change. We’re going to follow one of you for #23, and that person will also be hooked up with an extremely limited pair of Jordans. The Follow 23 Contest starts today, and here’s how you can win:
Between 10 a.m. PST today through 10 a.m. PST on Monday, July 25, tweet us a picture of you doing a classic MJ pose (think Jumpman, the shrug, the jumping fist pump, etc.). The picture you tweet must be on a basketball court and include the hashtag #Follow23.
After receiving your photo submissions, we’ll post our five favorite shots individually on @Jumpman23 on the morning of Wednesday, July 27. From there, it’s in your hands. The photo entry that receives the most official re-tweets in the two days after they are posted will earn our 23rd follow.
If the prospect of being Follow 23 wasn’t enough, we’ll also be giving the winner a customized ‘Follow 23’ colorway of the Air Jordan 2011 Q Flight that can’t be found anywhere else.
Click here for official rules and to find out if you’re eligible to win.