New Balance US574 – Custom Shoe Program

Following in the footsteps of Nike and adidas, New Balance introduces its own custom shoe program. The Boston-based footwear manufacturer has launched a simple web-based interface that allows consumers to customize a US-made 574. You pick the colorways and fabrics, and the skilled team at New Balance’s Norridgewock, Maine, manufacturing facility creates and ships the finished shoes to you, all in 4-8 business days. The Custom US574 is priced at $114.95 plus shipping, is available in men’s sizes 6.5-12, 13, 14, 15 in widths D and 2E, and can be made-to-order with your choice of 8 premium suede options, 8 mesh options, 9 lace options, 10 logo and backtab options and 2 midsole/outsole options. You can also include up to 8 embroidered characters across the heel.

Take a look at the entire process that goes into constructing the US574 in a video clip provided below and head over to to customize your US574 today!


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