Producer extraordinaire Swizz Beatz becomes the latest hip-hop artist to design his own signature footwear, following in the path of Kanye West. While Mr. West worked with Nike and Louis Vuitton on his kicks, Swizz teamed up with Reebok for his collabo. Shown here in a colorway dubbed “Grape Juice”, the high-top sneakers feature an aggressive stance which combines classic and modern design elements to create a bold, futuristic-looking shoe. Don’t worry, if you don’t get down with the Purp there will be a few other colorways for you to pick from once the sneakers release. Exactly when they’ll release is still unknown, but Swizz Beatz did announce through Twitter that it’ll be sometime soon. Once we know more, you’ll know more.