Sedgwick & Cedar, a brand that celebrates innovation, creativity, and pioneers across multiple genres, has partnered with Los Angeles-based sneaker accessory brand Jason Markk to present the launch of its new t-shirt line, “Sole School.”
Available for pre-order online now at www.sc73.comand in various stockists early November, the “Sole School” collection honors the importance of laces and the evolution of the sneaker. Parisian artist and sneaker-aficionado TYRSA designed the collection in collaboration with Sedgwick & Cedar and Hip Hop founding member Grandmaster Caz, who has appeared in such sneaker documentaries as “Just For Kicks” and the recent NIKE documentary, “Air Force 1: Anatomy of an Urban Legend. “
From October 26th to October 31st,the first 25 products purchased from the “Sole School” collection at www.sc73.com will come with a Jason Markk travel kit and a limited-edition numbered “Radio Man” print by iconic photographer Jamel Shabazz. The Jason Markk travel kit is comprised of a travel cleaning brush, a detail brush, and a 2oz. bottle of their legendary cleaning solution to keep sneakers looking fresh. The announcement of the Sedgwick & Cedar and Jason Markk partnership also
includes a similar ongoing relationship between the two brands at select retailers worldwide.
For a look at two of the t-shirts available for pre-order now and to watch a 5-minute video which discusses how hip hop and basketball have helped form the sneaker industry we know today, follow the jump.