Although Jordan Brand and Converse both fall under the Nike umbrella, this year’s World Basketball Festival was the first time all three brands have had their names linked together, teaming up as 1 to make the event possible. As part of the Make Something!! Workshops at the Nike Stadium in Beaverton, the teens involved in the design classes had the chance to work with Nike designers to create a memorable product which further extends the three-way partnership, a hybrid shoe combining elements from basketball shoes from all 3 of the brands. A first of it’s kind and a sign of big things in the making.
In a video provided after the jump, some of the Nike designers quickly discuss the project while shots of the hybrid design pan back and forth across the screen.