Ken Block x Huck Gee x DC Double Label Project – Preview


For Fall 2010 DC Co-Founder and Rally Team Driver Ken Block has teamed with famous illustrator and toy designer Huck Gee to create a one of a kind premium Double Label Collection for the DC LIFE line. Huck Gee, known for his evil skull illustration and Kid Robot toy, created custom graphics for Block. A rally fan and self-proclaimed rally geek, Gee gave his artistic touch to a collection that includes DC’s latest rally silhouette, the Pro Spec 2.0, a premium t-shirt and a fitted New Era cap.

Huck drew a custom logo for the project, featuring a re-imagined Hulk skull in a black shape for a play on Ken’s last name. Adding to that is a tonal monogram of Ken’s #43 in a sleek all black colorway featured on the shoe and cap.

More then a shoe for aesthetics, the Pro Spec 2.0 model incorporates many DC-exclusive technologies and designs, giving it ultimate driving performance. Dynamic Grip Technology, or DGT, is an innovative rubber bottom ensuring maxium control and stability while behind the wheel. DC’s Drop-in Cushion System was also integrated into the Pro Spec 2.0 for exceptional shock absorption and comfort while driving on even the most rugged and harsh terrain. Heel Gel inserts add to the shoe’s technology by soothing jarring shakes and providing added comfort. The shoe is also built with a special leather that allows for extreme abrasion resistance, stain resistance, and waterproofing.

The Double Label project series began in 2001 as part of DC’s Special Project category. Developed as a means for DC to team with many of the notable creative influences that surrounded the skateboarding culture, the projects have resulted in unique opportunities for brand expression and development.

No official release date is available at this so stay tuned for further details.







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