To commemorate 25years of Air Jordan history Jordan Brand is touring the country and stopping at some key landmarks/events to give consumers and fans alike a chance to view the Complete Air Jordan White Collection, also referred to as the Silver Anniversary Collection. The tour kicked off during the 2010 NBA All-Star Weekend in Dallas and now it’s on route to Chicago. Where exactly in Chicago hasn’t been disclosed at this time.
When the tour kicked off this previous weekend Jordan Brand put together an area known as the Jordan Brand 23/25 Experience. The Jordan Brand 23/25 Experience not only gave people a chance to see the Air Jordan White Collection but there were also interactive touchscreens giving consumers a look into the deep heritage of Jordan Brand, Michael Jordan and the sneakers, and an entire pop up studio where consumers could set up appointments to create there own Air Jordan Alpha 1 iD and laser etch pretty much anything they wanted from sneakers to phones to laptops. It hasn’t been mentioned whether or not every stop on the tour will included an experience like that in Dallas during All-Star Weekend but you can best believe Jordan Brand isn’t just gonna roll out a lineup of sneakers which you can easily just view online, they’ll defiantly come with something to make you wanna drive a couple hours to the Chi if you’re not local.
The photos supplied here by Sole Collector were taken back in October 2008 when Jordan Brand originally put together the collection of all white J’s. Click here to check em out and stay tune for further details on the 25th Anniversary Air Jordan White Collection Tour.