YUMS Shoes Introduces The B.A.Y. Series and Announces Partnership With Soles4Souls


A few days ago when we featured the Sean Kingston x YUMS Shoes many of you on Twitter and Facebook were baffled as to why we would post up a pair of YUMS and thought that quite possibly we had gone crazy. Well the good news is we haven’t gone mad, however we’re back with another pair of YUMS so some of ya’ll might not really believe that. These though are part of a very good cause and deserve the attention.

YUMS has partnered with Soles4Souls to make a difference in the lives of those throughout the world in need of shoes. YUMS has introduced “The B.A.Y. Series”, a fashion forward, innovative approach to sneakers. For every 3 pairs of The B.A.Y. Series sold from www.Yumsshop.com, YUMS will donate a new pair of shoes to Soles4Souls. The B.A.Y. Series defines affordable luxury and offers a clean, sleek, full grain leather sneaker with denim accents and a custom sole cleverly embedded with the YUMS logo. In addition, the company will rally support from the local community and their loyal customer base to gather additional shoes to donate.

I can’t say I’m truthfully a fan of the YUMS B.A.Y. Series, or any of the YUMS Shoes for that matter, but with what the company is doing to help Soles4Souls I defiantly give them my utmost respect. It’s things like this which could make this world all that much better. We salute you YUMS for their effort.

Click here to check out a shot of a Black Denim and Blue Denim designs which have been released and catch a video giving us a first hand look at the YUMS B.A.Y. Series.



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