Reebok x John Maeda: Emoretion

Reebok x John Maeda: Emoretion

Reebok and world-renowned graphic designer John Maeda have collaborated once again and this time are pleased to present the Reebok x Maeda Emoretion.

In their first collaboration, Maeda designed the Timetanium and was inspired by Time. This time around, Maeda drew from Law 7- emotion” from his book, The Laws of Simplicity. In it, he urges us to embrace our natural desire for personal meaning in everything we do.

Using Reebok’s iconic Freestyle as his canvas, Professor Maeda’s handwritten code decorates the shoe’s lining and creates the digital paisley print, representing a burst of pure energy and emotion. Holographic straps bring this design to life with every move, while the velvet-wrapped mid-sole and tongue-liner give a little elegance to the shoe.


Only 100 pairs of these electrifying sneakers will be available as of March 31st at which time you can purchase them online at http://www.clickthat2006.com/rbk/maeda.asp

It’s important to note that the Timetanium sold out in 14 hours so these kicks may go even faster! Info courtesy of Laura on behalf of Reebok.

Reebok x John Maeda: Emoretion

Reebok x John Maeda: Emoretion

Reebok x John Maeda: Emoretion

Reebok x John Maeda: Emoretion

Reebok x John Maeda: Emoretion

Reebok x John Maeda: Emoretion

Reebok x John Maeda: Emoretion

Reebok x John Maeda: EmoretionReebok x John Maeda: Emoretion


Posted by Joe 1521 days ago in Reebok | Tags:
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