The crew from SpineTV have launched their brand new website and along with the slew of videos comes this video of Jay Gordon, co-founder of Bodega. The short little interview has been put together to talk a bit about the upcoming Bodega x Reebok Pump ‘Outback’ which the shop has designed as part of the Reebok Pump 20th Anniversary Collection. Towards the end of the video, Jay informs us that theres a whole concept to go along with the shoes, something that many of us are aware of at this time. We arent quite sure exactly what he means by that but judging by the video, and the way Marvin Burnall (a designer at Bodega) cut his sentence short, we are led to believe this video was filmed before we caught our first previews of the Bodega x Reebok Pump and that Jay and Marvin were just tryin to conseal its colorway in this video and the fact the sneakers come in an metal ammo case.

Whatever the case my be check out the video above.