ASICS GEL-LYTE III Lite-Brite – Worlds Largest


Who here remembers the old school Lite-Brite from back in the day? As a young’n i use to have a ton of fun with that thing and even in my mid 20s today i can still tool around with it and amuse myself for a few minutes.

In honor of their popular GEL-LYTE III, a featured style for edgy artist collaborations, ASICS designed the worlds largest Lite-Brite displaying a pair of the GEL-LYTE III’s. The specially designed Lite-Brite was debuted at a special VIP event at Splashlight Studios in New York City back in October which at that time ASICS received an official certificate from the Guinness Book of World Records.

The previous Guinness World Record for the Largest Lite-Brite Picture measured 4 ft. 9.25 in. by 9 ft. 9.5 in. and was constructed with 124,418 pegs. The unit which ASICS designed is illuminated over an 11 ft. by 15 ft canvas and has more than 300,000 original-sized pegs putting the old record to shame.

Currently the ASICS Lite-Brite unit is making its way around the country as part of the ASICS Lite-Brite Tour Across America. From time to time the GEL-LYTE III Lite-Brite will be appearing at major music events and designer footwear boutiques, offering viewers an up-close view at the worlds largest Lite-Brite.

Image provided by Lori Kanary.

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