When it comes to viral marketing Nike it defiantly on top of their game. Lately they have created a few commercials to promote various products and the videos have quickly made their away around the web and created quite the buzz. The latest video to be released is by Nike SB and features Paul Rodriguez and was produced to promote the Nike SB P-Rod III which is being released this month in two colorways as part of the Nike SB August 2009 Releases. The video shows a few familiar faces besides P-Rod too, such as Kobe Bryant. Theres also a cameo appearance at the end of the video by a very well known artist.

Check out the video above and let us know in the comments what you think.