Introducing the Nylon Magazine x Nike Sportswear Collection.
It all began after a non-stop flight from New York to Beaverton that brought NYLON Magazine to Nike’s Innovation Summit. After a visit to Nike’s campus, the Innovation Kitchen, and meeting some of our top designers, a friendship was born. It is from this friendship that a dialogue between NYLON and Nike Design would come to result in a project that stands as a true collaboration between two partners determined to express themselves in the best way they know how – through design.
“We have always been a big supporter of the Nike brand and all that it stands for, says NYLON’s Editor-in-Chief, Marvin Scott Jarrett. “Just as Nike has grown beyond being just a running shoe, NYLON has come to mean more than just a magazine. That commonality is what brings us together.” From a shared obsession with pushing boundaries and embracing the rebel spirit necessary to be truly innovative, the Nike Dunk Hi and the Nike Windrunner were chosen for its reputation as just that, a rebel on the street.
Introduced on the basketball court in 1985, the Nike Dunk Hi evolved to become a symbol of self expression. Along with the Nike Windrunner, these icons of Nike’s design heritage have bridged the gap between sport and culture. “The Dunk has been a part of so many diverse cultures, stories, and movements. Bringing NYLON and the Nike Dunk Hi together is another great chapter in the Dunk’s history,” says Jesse Leyva, Design Director of Nike Sportswear.
Crafted in nylon with reflective details that spell out the magazine’s name, the bold Pink, Blue, Orange, Yellow, and Green hues were chosen because they are bold, modern, and ever present within the pages of the magazine. Following suit, the apparel design team fashioned the Nike Windrunner in the same tonal colors adding a piece to a collection that demands attention.
The Nike Dunk Nylon Hi and the Nike Windrunner are not meant for the shy at heart.
The Nylon Magazine x Nike Sportswear Collection released on June 20th, 2009. The Pink and Green colorways are exclusively available at Urban Outfitters locations across the country. The remainder of the colors can be found at locations including Niketown, Nike Sportswear at 21 Mercer, Nike Sportswear at The Montalban, and Nikestore.com.
Press Release Via: Nike Sportswear